Lamborghini-Essenza-SCV12 Challenge

Gameloft for brands joins forces with Lamborghini for Asphalt 9: Legends tournament

Gamified experience provider Gameloft for brands has partnered with Italian automotive marque Lamborghini and esports tournament organiser ESL Italy. The deal will see the creation of the Lamborghini Essenza SCV12 Challenge, a competition that will take place...
Fierce PC x Red Bull Racing Esports

Fierce PC named as latest Red Bull Racing Esports partner

UK-based computer building company Fierce PC has been named the official PC partner of simulation racing team Red Bull Racing Esports. The deal will see Fierce PC provide a range of high-end computers to the...
Aston Martin Esports x EPOS

Aston Martin Cognizant F1 Team extends EPOS partnership

The Aston Martin Cognizant Formula One Team has extended its partnership with audio device company EPOS. As a result of the deal, Aston Martin's esports division will be incorporated into the partnership. The...
Red Bull Racing Esports x HyperX

HyperX named peripherals partner for Red Bull Racing Esports

Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports' official peripheral partner. Moreover, HyperX's logo will be...

Formula 1 announce female-only qualification route for F1 Esports Series

Formula 1 has announced plans for the F1 Esports Series Women's Wildcard, a female-only qualification route to the Pro Exhibition. The Pro Exhibition serves as a pool of scouted talent for F1...
F1 esports

After a tough 12 months, sim racing’s silver lining is its rise in popularity

Despite being one of the oldest genres in esports, sim racing can hardly compare to the most established battle-royale, shooter or MOBA titles — not in terms of viewership nor in...

Veloce Esports secures Bang & Olufsen partnership

Simulation racing organisation Veloce Esports has announced a partnership with Danish audio brand Bang & Olufsen. As a result of the agreement, Bang & Olufsen will supply the organisation’s new gaming headquarters...

Animoca Brands announces Veloce partnership and investment

Racing esports organisation Veloce has announced a partnership with blockchain and NFT company Animoca Brands. As a part of the agreement, Animoca Brands has invested into the organisation’s pre-IPO funding round using...
Haas F1 Team x R8G Esports

R8G Esports to manage Uralkali Haas F1 Esports team

United States-based Formula One side UralKali Haas F1 Team has announced that simulation racing team R8G Esports will manage and operate its esports efforts. R8G Esports, which is founded by former F1 driver Romain...
Red Bull Racing Esports x Hummel

Red Bull Racing Esports unveils hummel as team kit partner

Simulation racing team Red Bull Racing Esports has entered into a partnership with Danish sportswear brand hummel. The deal will see the brand become Red Bull Racing Esports' official team kit partner. RELATED: Red...