Hornets Venom GT adds GoCollect as jersey sponsor

Hornets Venom GT, the NBA 2K League affiliate team of the Charlotte Hornets, has announced online collectables marketplace GoCollect as its first-ever jersey sponsor. This is the first season in the league...
NBA 2K League ESPN

NBA 2K League matches to air on ESPN, Sportsnet platforms

Television network ESPN and the NBA 2K League today announced that league games will be broadcast on the ESPN2 network and other ESPN platforms throughout the 2020 season. Tuesday night games will...
Warriors Gaming Squad Wingstop

Warriors Gaming Squad dines with Wingstop partnership

NBA 2K League side Warriors Gaming Squad, an affiliate of the Golden State Warriors, has partnered with American restaurant chain Wingstop. The first team deal for Wingstop in esports will see it act...
Rumble Gaming, Family First Sports

Rumble Gaming, Family First Sports partner to bring athletes into esports

Esports talent agency and brand consulting firm Rumble Gaming has partnered with Family First Sports Firm to help traditional sports athletes impact the esports and gaming markets. Founded by Chris Gaston, a...
NBA 2K League Panera Bread

EveryMatrix’s Malte Hegeler on FIFA and NBA’s rise in esports betting

It has become very clear that esports betting is on the rise due to the COVID-19 pandemic, with esports transitioning to online play while traditional sports have had to postpone or...
Women in Esports committee

Women in Esports committee pushes for further inclusivity

The British Esports Association’s Women in Esports campaign was launched in 2019 to celebrate and highlight women in the esports industry. The campaign worked toward raising awareness and inclusivity in the...

This week in esports: AVANGAR, Chupa Chups, McDonald’s, NBA

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw AVANGAR cease...
META High School Esports Harvey Norman

META High School Esports partners with Harvey Norman

META High School Esports has established a partnership with Australian computer, electrical, furniture and bedding retailer Harvey Norman. The deal sees Harvey Norman become a 'major' partner of META for the rest of...

NBA 2K Players Tournament to air on ESPN

The NBA 2K Players Tournament has been announced by 2K, the NBA, and the National Basketball Players Association (NBPA). The NBA 2K20 event will feature 16 current NBA players, including top seeds...

Zaxby’s dines with High School Esports League for Spring Major

The High School Esports League (HSEL) has announced a partnership with American fast-casual restaurant chain Zaxby’s for a marketing promotion. Zaxby’s will award prizes for the HSEL’s Spring Major 2020 championship series,...