Fnatic cracks open partnership with Bud Light
London-based organisation Fnatic has announced it has entered into a partnership with Anheuser-Busch beer brand Bud Light. The deal will…
London-based organisation Fnatic has announced it has entered into a partnership with Anheuser-Busch beer brand Bud Light. The deal will…
Fan engagement platform Espo has added three more organisations to its roster of partnered teams. Built…
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense…
Multinational retail company H&M Netherlands and the official Netherlands FIFA esports league eDivisie have agreed on an…
Esports organisation Astralis has recently announced the launch of its Astralis Talent initiative, a new programme…
EXCEL ESPORTS has unveiled a complete brand revamp as the UK-based organisation introduces a new…
Non-profit organisation Varsity Esports Foundation (VEF) has joined the Esports Integrity Commission (ESIC) as a…
Given the rise of esports in terms of viewership, investment and overall interest, nearly every…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
German esports organisation Berlin International Gaming (BIG) has announced a multi-year deal with gaming peripherals company Logitech for its Logitech G brand. As a result of the partnership, Logitech will…
Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into ESI’s international esports business events, which take place around…
Swedish esports organisation Alliance has revamped its visual identity, including a new logo and overall design language. The new branding will roll out across all of the company’s assets in…