Amid the so-called esports winter and a global economic slowdown, many organisations are on the hunt for ways to boost revenue. Partnerships make up the majority of esports teams’ revenue,...
July 2021 brought high temperatures and a soaring amount of esports partnerships. Last month, we saw such collaborations as an esports debit card, custom microbrew, veteran outreach programme, a Lexus...
Canadian esports organisation Able Esports has secured a partnership with brewery Brasserie Labatt. As a result of the partnership, the brewery’s Bud Light beer brand will be featured on Able...
Esports and entertainment organisation OverActive Media has announced Bud Light as the official beer partner of its Call of Duty League (CDL) franchise, Toronto Ultra. According to the release, the...
North American esports organisation Evil Geniuses has announced a partnership with American brewery Elysian Brewing. The partnership will span across Evil Geniuses' socials, media and content channels, as well as...
Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available...
