London-based esports organisation Fnatic has renewed its global partnership with mobile phone manufacturer OnePlus.
OnePlus partnered with Fnatic back in 2019, the agreement included a jersey sponsorship and the integration of “Fnatic Mode,” a tool that optimises the CPU, GPU and RAM in OnePlus phones to try and maximise the gaming experience.
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Now, building upon their existing partnership, the renewed deal between Fnatic and OnePlus will see them work together to scout mobile talent across Europe and North America.
Eric Gass, Director of Global Brand Partnerships at OnePlus, spoke on the extension in a release: “A leader in performance and hardware, OnePlus is committed to working with Fnatic and gamers alike, to deliver the best smartphones for mobile gaming. We believe that mobile gaming is the future and through the renewed partnership, OnePlus strives to equip players around the world with the tools necessary to advance their gameplay.”
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Alongside OnePlus, Fnatic is partnered with Gucci, BMW, AMD, PCSpecialist, Esports Charts, Rivalry, LeTou, Loco, Cavea, AndaSeat, and Monster Energy.
Sam Matthews, CEO and Founder of Fnatic, also commented: “Fnatic aims to seek out, level up and amplify every gamer on the planet, and having OnePlus as our mobile partner allows us to reach and interact with the massive mobile gaming support base. OnePlus is not only empowering our mobile gamers, but also providing all of our teams with the best possible device for when they are on the road, casually gaming or just keeping connected to our fans.”
Esports Insider says: It’s reassuring to see OnePlus double down and renew its partnership with Fnatic, especially in the midst of the coronavirus pandemic. Hopefully, this partnership will result in further attention being paid towards the mobile gaming space as implied in the release.
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