Origin stories: Alexandre Amoukteh on the rise of Nicecactus
Nicecactus, headquartered in Valbonne, France, hopes to be an ‘all-in-one’ esports platform for gamers. Previously…
Nicecactus, headquartered in Valbonne, France, hopes to be an ‘all-in-one’ esports platform for gamers. Previously…
Signing gaming influencers to brands isn’t all that different from signing esports athletes to orgs,…
This piece was written by Patrick Walker, postgraduate student studying Journalism at City University, London. …
European ice cream brand Magnum Tarrinas has announced a partnership with tournament organiser Liga de…
Belgian drink and brewing company Anheuser-Busch InBev has partnered with North American organisation OpTic Gaming…
Esports data provider Esports Charts has announced an analytical partnership with the Mobile Legends: Bang…
Russian esports organisation Virtus.pro has announced a partnership with sports NFTs platform Lympo. As a…
Esports organiser and production company ESL Gaming has announced that ecommerce platform Shopify will be…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
German esports organisation Berlin International Gaming (BIG) has announced a multi-year deal with gaming peripherals company Logitech for its Logitech G brand. As a result of the partnership, Logitech will…
Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into ESI’s international esports business events, which take place around…
Swedish esports organisation Alliance has revamped its visual identity, including a new logo and overall design language. The new branding will roll out across all of the company’s assets in…