E-Flix terminates Cruzeiro licensing contract for Cruzeiro eSports

Brazilian esports organisation E-Flix eSports announced that its licensing contract with Cruzeiro Esporte Clube, one of the main football clubs in Brazil, has been terminated. Cruzeiro eSports was currently competing in...
Nicolo Laurent

Alienware ends Riot Games partnership amid sexism controversy

Correction: When initially published, this article referenced allegations of sexual assault against Riot Games CEO Nicolo Laurent. This was an editorial error. Nicolo Laurent has been accused of sexism and of...

ESL Pro League looks to add a new member team

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The ESL Pro League has announced the launch of a Request for Proposals process for esports organisations looking to become a partner of ESL’s CS:GO league. According to the release, the existing...

Banco do Brasil partners with Visa to launch BB Game Series

Brazilian financial services company Banco do Brasil (BB) has announced the BB Game Series, a collegiate esports tournament open to all students in the country. The series, which is in partnership with credit...

MEDIAPRO strengthens LATAM operations with new appointments

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Spanish multimedia communications group MEDIAPRO has announced several new hires to LVP’s and UBEAT’s LATAM divisions. This includes the appointment of former VICE Media LATAM Commercial Director Jezer Alarcón, and Andrés Varela,...

PUBG MOBILE announces Brazilian female tournament Valkirias

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The Brazilian esports division of PUBG MOBILE has launched Valkirias, a female exclusive tournament in partnership with Projeto Valkirias. The competition, set to commence today (March 8th) will feature 32 teams and...
Caleb Cousens

Creating a culture of excellence in esports — Caleb Cousens

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What can esports orgs learn from sports' greatest dynasties? In this piece, ESI's new Guest Columnist Caleb Cousens, CEO of Adamas Esports, explores how teams gone by have created winning cultures,...

Fluxo Esports announces partnership with digital bank Next

Brazilian organisation Fluxo Esports has announced a partnership with digital bank Next. As a result of the agreement, fans of the organisation with a Next account will gain discounts on team jerseys....

Immortals Gaming Club and Zoomph sign strategic partnership

Social media analytics firm Zoomph has announced a strategic partnership with North American esports organisation Immortals Gaming Club. As a result of the partnership, IGC will be able to analyse engagements for...

Top LATAM and Brazilian esports business developments in February 2021

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Business in the Brazilian esports market continues to reflect the popularity of pro gaming in the region. Viewership on events like Garena Free Fire's Liga Brasileira is testament to the LATAM audience's...