Chinese esports organisation JD Gaming has partnered with XBorg to launch a new fan engagement platform. JD Gaming's fan platform will offer users personalised content and rewards based on their...
Multinational esports organisation Team Liquid has launched a new fan engagement platform called MyBlue on the Sui blockchain. The new platform is an expansion of Liquid+, Team Liquid's original fan...
Fan engagement has become a central topic in esports over the last 12-24 months as organisations and publishers look to connect with their fan bases on a deeper level. However,...
Content is integral to creating fanbases for a multitude of reasons. As such, learning to optimise content creation is crucial as it allows players and organisations to focus on other...
Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers. On this week's ESI Focus podcast, Rob Borm, Aquatik Esports' Vice President of Strategic...
Taunt has officially launched as a free mobile application both on the iOS and Android stores across both the United States of America and Canada. The application was recently...