This week in esports: State Farm, RFRSH Entertainment, eAllsvenskan

Each and every week, we round up the biggest and best stories that we’ve published. This week in esports has been an interesting one with a $3.8 million esports complex being opened, RFRSH Entertainment’s properties partnering with a popular brand, and State Farm sponsoring an individual esports athlete.

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$3.8 million esports complex opens in Mong Kok, Hong Kong

A 25,000 square foot esports complex has been launched in Mong Kok, Hong Kon by Ryan Chow, Kurt Li, and Sam Wan.

The arena, named the Cyber Games Arena, was opened by CEO Carrie Lam Cheung Yeut-ngor on January 28th and houses training facilities, a competition area, and a retail area.

Read the full article here.

DrLupo announced as State Farm’s first individual esports sponsorship

DrLupo State Farm

Benjamin “DrLupo” Lupo, Fortnite captain and streamer for Rogue, announced an individual sponsorship from insurance and financial giant State Farm.

The deal includes branded replays on DrLupo’s stream, in-stream stunts and integrations, event-based remote streams, and content creation for social media.

Read the full article here.

OMEN by HP partners with RFRSH Entertainment’s properties

RFRSH Entertainment OMEN by HP

Danish esports company RFRSH Entertainment entered a deal with gaming hardware brand OMEN by HP.

The deal includes partnerships between OMEN by HP and each of RFRSH’s properties: CS:GO team Astralis, LEC partner Origen, and tournament series BLAST Pro Series.

Read the full article here.

BLAST Pro Series enters broadcast agreement with Globo TV

BLAST Pro Series Globo TV

BLAST Pro Series also entered a broadcasting deal with Brazilian television network Globo TV.

The long-term agreement will see Globo TV broadcast action from each of the events throughout the year, as well as the creation and distribution of editorial and promotional content.

Read the full article here.

DreamHack and Swedish Elite Football launch eAllsvenskan

eAllsvenskan

Tournament organiser DreamHack partnered with Swedish Elite Football to launch the eAllsvenskan, a FIFA 19 competition that includes 12 clubs from the two top flights of Swedish football.

Officially part of the Global Series, the teams will compete for 500,000 SEK (£42,303.96) with the action being livestreamed on Dplay and select matches being broadcast on Swedish free-to-air TV channel Kanal 9.

Read the full article here.

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