Telecommunications company TIM has inked a deal with esports promotion company Gaming Culture to sponsor the Girl Pwr VALORANT tournament, which is part of Riot Games’ Game Changers Academy circuit.
TIM will be featured as the tournament’s main sponsor, promoting its service TIM Live Ultra Fibra.
The telecom joins monitor brand AOC, TikTok, and the Inteli Institute as partners of the event, which will now be advertised as Girl Pwr VALORANT powered by TIM Live Ultra Fibra.
The tournament will be held from August 10th to September 1st and features a R$20,000 (~£3,150) prize pool. Prominent local women’s VALORANT teams like Gamelanders Purple, Stars Horizon and B4 Angels will be competing in the event.
This is the fifth edition of the Girl Pwr VALORANT, a competition created by Gaming Culture in 2020. The event quickly got relevance in the local scene for fostering women’s inclusion in esports.
In 2021, it became part of the VALORANT Game Changers programme, an initiative by Riot Games aimed to bolster an esports ecosystem for women. Other gender minorities are also included in the initiative.
Esports Insider spoke with Gaming Culture CEO, Peterson Rodrigues, regarding the deal: “Girl Pwr VALORANT is a competition that in 2022 completes 2 years of existence, we are proud to be one of Riot’s first female FPS tournaments.
“Arriving in our 5th edition with the master sponsorship of TIM LIVE shows that we are still on the right path and that the scene only tends to grow.”
Other initiatives by TIM in Brazilian esports include the sponsorship of paiN Gaming, one of the country’s most popular organisations. The agreement was renewed in May 2022 for its third consecutive year. The telecommunications company is also a major partner for Serie A, Italy’s top football division.
Brands like Outback Steakhouse and Banco do Brazil had already partnered with Girl Pwr in previous editions of the event. Moreover, AOC is a long-time sponsor of Gaming Culture’s initiatives.