Irish esports organisation Nativz Gaming has partnered with beer brand Rí-Rá Irish Lager.
As a result of the deal, Rí-Rá Irish Lager will become the official beer partner for the 2023/2024 Ireland Collegiate Esports Series.
The Ireland Esports Collegiate Series, which is run by Nativz Gaming, aims to support players in their journey to becoming an esports professional. This series also looks to create and encourage the growth of esports across Ireland. The circuit operates at a grassroots level by running online and in-person competitions.
Nativz Gaming was founded in 2021 and has secured an array of partnerships over the last two years, including Irish gaming festival GamerFest, computer hardware retailer GG Machine, and startup hub Dogpatch Labs.
Rí-Rá Irish Lager is a new face in the beer market, the County Wicklow-based company was founded just this year, 2023. This partnership marks its first step into not only Irish esports, but esports as a whole.
This collaboration follows news from the beginning of the month that Nativz Gaming secured a Monster Energy partnership. The energy drink company, which has had ties to ESL Gaming and awards ceremony Prêmio Esports Brasil in recent years, became the official energy drinks partner and presenting partner of the 2023/2024 Ireland Collegiate Esports Series.
Kurt Pittman, Founder and CEO of Nativz Gaming, spoke on the deal: “This alliance with Rí-Rá Brewing Co. is not just a sponsorship; it’s a celebration of Irish culture and camaraderie. We’re not only aiming to create a synergy between esports and traditional Irish brewing but also to bridge the gap between gamers and non-gamers.”
The CEO of Rí-Rá Brewing Co, Stuart Kinch, also provided his thoughts on the partnership: “At Rí-Rá, we believe in the power of bringing people together. Partnering with Nativz Gaming in the Ireland Esports Collegiate Series is a perfect blend of our new, fresh Irish beer brand with the modern, dynamic world of esports.
“We’re excited to introduce our brand to a new audience and create memorable experiences for the students.”