Latin American esports organisation KRÜ Esports has partnered with German esports data platform Shikenso Analytics.
As a result, the organisation will utilise the platform’s analytics tools to analyse the performance of partnerships on streaming and social media channels.
The use of Shikenso Analytics’ AI technology will allow KRÜ Esports to measure and benchmark the performance of existing partnerships running across its channels.
Founded in October 2020 by former professional footballer Sergio Aguero, KRÜ Esports has grown into one of the most prominent organisations in the Latin American region. Since its creation, the organisation fields rosters in Rocket League and VALORANT. For the latter title, KRÜ is a partner team for VCT Americas and recently competed at this year’s VALORANT Champions.
KRÜ Esports is one of several organisations that have secured deals with Shikenso Analytics in 2023. Throughout the year, the platform has continued to expand its extensive list of clients involved in the esports industry. Its most recent additions include FURIA, Team Vitality, 9INE and esports tournament organiser BLAST Premier.
For KRÜ Esports, Shikenso Analytics is the eighth partner on its roster. It joins the likes of Web3 esports platform FITCHIN and clothing brand PUMA.
Bruno Mazzucchelli, Marketing Director at KRÜ Esports, spoke on the deal: “We are very happy to announce our partnership with Shikenso. This agreement will allow us to better understand and deliver content tailored to our sponsors and fans.
“Through Shikenso´s data collection and analytic capabilities, we will be able to measure KRÜ´s brand value generated for our sponsors and it will also help us to have access to potential clients who are willing to arrive to Latin America.”
