G2 Esports Domino's Pizza

G2 Esports names Domino’s Pizza quick service restaurant partner

Berlin-based organisation G2 Esports has agreed upon a partnership with Domino's Pizza Deutschland ahead of the 2020 League of Legends World Championship. They first worked together in October 2019 for last year's World...
DarkZero Esports Gaming House

DarkZero Esports opens Las Vegas gaming house

North American organisation DarkZero Esports has completed the purchase of, and opened the doors to, its new Las Vegas gaming house. The 8,000 square foot, seven-bedroom facility - which houses the organisation’s...
Astralis Group Origen Future FC Merge

Astralis Group merges Origen and Future FC into Astralis brand

Danish organisation Astralis Group has announced that it will be merging all of its activities and teams into a singular brand, effective immediately. The move will see the Origen LEC side and the Future FC FIFA roster move...
Audacity Esports Kappa

Audacity Esports unveils partnership with Kappa

United Kingdom-based organisation Audacity Esports has entered a partnership with Italian sportswear brand Kappa. The deal, brokered by sponsorship agency Van Hawke Sports, will see Kappa supply Audacity's rosters with jerseys.  RELATED: ESL Premiership announces...
Natus Vincere HUYA

Natus Vincere’s CS:GO team to stream on HUYA

Ukrainian esports organisation Natus Vincere has partnered with Chinese streaming service HUYA. The streaming agreement will see the organisation's CS:GO player streams broadcast to Chinese audiences for the next two years. RELATED: Natus Vincere and Esports...
Anubis Gaming

Anubis Gaming secures $300K in latest seed funding round

Egyptian esports organisation Anubis Gaming has secured $300,000 (~£234,297) in its latest round of seed funding. A regional ecommerce group is the source of the investment, which comes after a separate seed round last...
ESI Digest 9 Cover

Guild Esports plans IPO, Under Armour sponsors Team SMG | ESI Digest #9

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...
Excel Esports Neosurf Cup Trophy

How brands can successfully leverage the opportunities presented by esports and gaming

A case study featuring Neosurf covering the strategy, tactics and principles of a brand making the successful transition to becoming endemic. Esports and gaming are increasingly attractive to many businesses especially given...
BLAST VALORANT Twitch Invitational Alienware Gillette

BLAST receives support from Alienware, Gillette for Ignition Series event

Danish tournament organiser BLAST has received support from Twitch, Alienware, and Gillette for its first VALORANT tournament. The BLAST VALORANT Twitch Invitational will take place over September 11-13th. RELATED: BLAST expands into VALORANT with Ignition Series...
Nordavind SteelSeries

Nordavind establishes partnership with SteelSeries

SteelSeries is one of the most common brand partners of esports organisations, and the leading gaming accessories brand has added Nordavind to an ever-expanding list of partners. SteelSeries, based in Denmark, has...