Gum brand Stimorol sponsors BLAST Premier Fall Final
Mondelez International-owned chewing gum brand Stimorol is the latest sponsor to come onboard the BLAST Premier…
Mondelez International-owned chewing gum brand Stimorol is the latest sponsor to come onboard the BLAST Premier…
Esports tournament organiser ESL and the DFL German Football League have entered into a strategic partnership to…
The grand finale of the Ferrari Driver Academy (FDA) Hublot Esports Series, Ferrari’s F1 esports competition which…
Danish esports organisation Astralis Group and online market research firm Userneeds have entered a strategic partnership…
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense…
Italian football club Inter Milan has unveiled its FIFA 21 roster thanks to a new partnership…
Guild Esports has entered a consulting agreement with Duncan ‘Thorin’ Shields to develop a ‘top-level’…
Warwick Esports, the esports society for the University of Warwick, has signed HyperX as its first…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
German esports organisation Berlin International Gaming (BIG) has announced a multi-year deal with gaming peripherals company Logitech for its Logitech G brand. As a result of the partnership, Logitech will…
Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into ESI’s international esports business events, which take place around…
Swedish esports organisation Alliance has revamped its visual identity, including a new logo and overall design language. The new branding will roll out across all of the company’s assets in…