London-based organisation Fnatic has entered a multi-year partnership with Chinese multinational white goods and electronics manufacturer Hisense.
The deal will see the parties collaborate through content, including product reviews.
This isn’t the first activation for Hisense in esports – in 2017, it became the exclusive television provider for Evil Geniuses. Its alliance with Fnatic marks only its second partnership with an esports organisation since it was founded in 1969.
Alex Zhu, Vice President of Hisense International, spoke on the deal in a release: “We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans. We hope to make Hisense TV and home appliances truly their friend and right-hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games.Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.”
Alongside content collaboration, all of Fnatic’s facilities will be equipped with Hisense products. The electronics company joins Parimatch, BMW, LeTou, OnePlus, PCSpecialist, Monster Energy, Gucci, and AMD as a partner of the organisation.
Sam Matthews, Founder and CEO of Fnatic, also commented: “We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families. As a trusted partner, we are excited to share this collaboration with our fans, players and creators.”
Esports Insider says: This is Hisense’s first esports deal since 2017 and joining forces with one of the biggest organisations in the world is certainly a solid choice, especially during the coveted Worlds tournament which is ongoing.