Understanding the esports audience: The data deficit
For sports brands, fan engagement is life-giving. For investors, engaged fans are alluring. And everybody…
For sports brands, fan engagement is life-giving. For investors, engaged fans are alluring. And everybody…
HyperX has announced that it will be a peripheral sponsor for North American school Orange County…
Entertainment and technology company ESE Entertainment, Inc. (ESE) has signed an apparel and merchandising sponsorship…
North American esports organisation Immortals Gaming Club has announced a partnership with Insurance company Progressive.…
38 Entertainment Group-owned esports organisation Combat Gaming has announced a live-streamed Fortnite charity tournament featuring sports and…
North American organisation Team Liquid has announced the extension of its 10-year partnership with gaming…
Ahead of SnowSweetSnow’s first main stage of 2021, the tournament has announced a partnership with…
Rotherham United Esports has been awarded a grant from the National Lottery Awards For All…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
In modern day mainstream sports, most information is out in the open. If you want to know a player’s salary there’s a website for it; if you want to know…
American prescription glasses and sunglasses retailer Zenni Optical has been named the official eyewear partner of fighting game event Evo. The partnership will see Evo and Zenni collaborate on a…
MENA esports organisation FATE Esports has unveiled its new esports facility called The Lab. Located in Amman, Jordan, the facility will house its esports rosters for competitions and practice. Additionally, the…
Esports and metaverse company Infinite Reality, the owners of esports organisation Rogue, has announced the acquisition of the Drone Racing League for $250m (~£201.2m). The acquisition will see the Drone…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…