Coca-Cola and Riot Games join forces to create League of Legends-inspired flavour
Soft drinks conglomerate Coca-Cola has collaborated with games developer Riot Games to create a new…
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OPINION: LCS players are in a shouting match with God. If they get too loud, they will lose
In 2020, venture capitalist and author Matthew Ball penned a blog post titled ‘Esports and…
Red Bull and Aim Lab partner for aiming tournament
Red Bull Gaming, the gaming division of energy drink brand Red Bull, has joined forces…
Serbian sportsbook MerkurXTIP enters esports with Oddin.gg
Serbian sports betting operator MerkurXTIP has entered the esports industry via a partnership with B2B…
Saudi Esports Federation partners with LG UltraGear for Gamers8
The Saudi Esports Federation has announced a partnership with global electronics brand LG for its…
Abios secures Swedish gambling data permit
Swedish esports data firm Abios has secured a permit to deliver its products in Sweden,…
Los Grandes unveils new name, logo and visual identity
Brazilian esports organisation Los Grandes has undergone a significant rebranding, changing its name to LOS…
Gfinity closes down esports division
UK-based esports and gaming company Gfinity has announced the closure of its esports division due to…
United Esports partners with Texas Pete and Garner Foods
Esports and gaming marketing agency United Esports has announced a partnership with American food manufacturer Garner Foods through its hot sauce brand Texas Pete. The partnership is the first foray…
TELUS Esports Series partners with Samsung
The TELUS Esports Series, an esports circuit organised by Canadian telecommunications company TELUS, has announced a partnership with electronics manufacturer Samsung. As a result of the deal, the third season…
Esports Gambling Report, May 2023: Team Vitality, Rivalry, CSGORoll
Esports betting news in May saw a wide variety of developments, particularly from a product standpoint. Whether it was creating prediction games, innovative odds offerings or a new betting product,…
Skillshot Media expands into live event management with Uptown Atlanta
Esports production company Skillshot Media has expanded into live event management through a partnership with mixed-use community Uptown Atlanta. Skillshot Media plans to offer services that expand beyond gaming, with…
Key esports sponsorships and partnerships: May 2023
Each month, Esports Insider recaps the biggest esports sponsorships and partnerships from the month prior. Below is our list of the biggest partnerships from May 2023. Last month saw several…
Mailman compares international team popularity in China in 2023 report
Sports digital agency Mailman Group has released the latest edition of Esports Red Card: China Digital Performance Index, a report that assesses China’s digital esports ecosystem as well as the…
