The Network Effect: Fnatic’s big bet on small influencers
Just this July, Paiin had a hundred or so followers. He attracted an average of…
Just this July, Paiin had a hundred or so followers. He attracted an average of…
Esports Insider has collaborated with online payment giant Nuvei to produce a whitepaper analysing revenue…
Energy drink company Go Mate has announced a partnership with esports tournament platform Challengermode. As…
Publisher Ubisoft has announced that its major Rainbow Six Siege esports event, the Six Invitational…
Esports gambling platform GG.BET has announced a partnership with Dota 2 Hero Guides author Michael…
French esports organisation Team Vitality has announced a multi-year extension of its partnership with electronics…
Esports betting has become a prominent player in the esports industry, particularly across CS:GO and…
European esports organisation Team Vitality has collaborated with fashion brand Rework Paris to launch a…
The Mid-Season Invitational 2024 (MSI 2024) is League of Legends’ first major international LAN tournament of this year’s competitive season. Taking place in Chengdu, China between May 1st – 19th,…
Esports betting services provider Oddin.gg has announced a new partnership with esports tournament organiser PGL. As a result of the multi-year deal, Oddin.gg becomes the exclusive data and integrity services…
UK-based esports organisation Fnatic has secured a partnership with furniture manufacturer Steelcase. Steelcase will provide its gaming-focused line of chairs to Fnatic’s players, creators and staff across Europe. Moreover, the…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…