VIDEO: Fan engagement tools with Philip Hübner, CBDO of Challengermode | ESI Focus

A variety of fan engagement tools have risen in prominence over the last few years, gone are the days where esports organisations purely rely on content to generate a fanbase. We've...

VIDEO: Optimising content creation with REELY.AI | ESI Focus

Content is integral to creating fanbases for a multitude of reasons. As such, learning to optimise content creation is crucial as it allows players and organisations to focus on other aspects...

VIDEO: Converting fans into customers with Rob Borm, Aquatik Esports | ESI Focus

Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers. On this week's ESI Focus podcast, Rob Borm, Aquatik Esports' Vice President of Strategic Partnerships,...
Dustin Sweeney ESI Focus Cover

Dustin Sweeney on designing esports facilities with HKS | ESI Focus #7

The latest instalment within the current focus on esports facilities sees Dustin Sweeney, Senior Designer at HKS, join Adam Fitch on the seventh episode of ESI Focus. https://www.youtube.com/watch?v=6fphExLP1LU Sweeney is a senior designer...
Sundance DiGiovanni ESI Focus Cover

Sundance DiGiovanni on Vindex’s Belong Gaming Arenas acquisition | ESI Focus #6

Up next in keeping with the current focus on esports facilities, Sundance DiGiovanni, Chief Strategy Officer at Vindex, joins Adam Fitch on the sixth episode of ESI Focus. https://www.youtube.com/watch?v=HfUSplMDnQE Sundance is best known...
Jason Lake ESI Focus Cover

Jason Lake breaks down Complexity’s GameStop Performance Center on ESI Focus #5

Kicking off a new focus on esports facilities, Jason Lake, Founder & CEO of Complexity Gaming, joins Adam Fitch on the fifth episode of ESI Focus. https://youtu.be/llY3LAWluAc Lake is responsible for one of...
Travis Anderson ESI Focus

Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4

Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins host Adam Fitch on the fourth episode of ESI Focus. https://youtu.be/Fnd9nQCZKXI Anderson heads up...
Patrick Mahoney ESI Focus

Patrick Mahoney discusses enhancing team merchandise in ESI Focus #3

Delving further into the focus on esports apparel, Patrick Mahoney, CEO of We Are Nations, joins host Adam Fitch on the third episode of ESI Focus. https://youtu.be/cuSr-5ogNJQ Mahoney is the CEO of We...
Rachel Feinberg ESI Focus

Rachel Feinberg discusses building Ateyo on ESI Focus #2

Continuing with the deep dive into esports apparel, Rachel Feinberg, Co-founder of Ateyo, joins host Adam Fitch on the second episode of ESI Focus. https://youtu.be/DstcuH-CTrc Feinberg is the co-founder of Ateyo, a brand...
Matt Shaw ESI Focus

Matt Shaw explains PUMA’s esports strategy on ESI Focus #1

In the very first episode of ESI Focus, one of three new podcasts launched by Esports Insider under ESI Network, host Adam Fitch is joined by Matt Shaw, the esports lead...